Let's ask any Marketer with a huge list they will tell you that their rates, their open rates, their click-through rates are on a decline year after year, But the question is ? does that mean its dead? If you really think about it, in terms of return on investment Email marketing is the cheapest, is the most cost-effective way to reach out to the existing audience. Why is it important, well who do u think is easier for marketing to? A brand new customer or to an existing one? 100% on existing one So the question is how much time should you be focusing on a platform that is on a decline every single year? Here is the thing, here is my take, that right now email marketing is definitely here to stay even though it is on the decline However right now there is a new layer. Marketers have always talked about the first step in the entire internet marketing game it's always getting somebody name and email to build a relationship with them. The new player right now is social me...